The Advancement Model in Independent Schools: Pros, Cons, and Considerations
February 26, 2025
By Tim Viands
The "advancement model" has become increasingly common in independent schools, encompassing admissions, fundraising, alumni relations, communications, and marketing under one umbrella. While this model offers potential benefits, it also presents challenges. At IndySchool Consultancy, we believe in informed decision-making. So, let's explore the pros and cons:
Pros:
Synergy and Collaboration: Integrating these functions can create synergy, aligning messaging and strategies for a more cohesive approach to engaging constituents.
Efficiency and Resource Optimization: Combining departments can lead to cost savings and more efficient use of resources, particularly in staffing and infrastructure.
Strengthened Brand Identity: A unified advancement team can ensure consistent branding and messaging across all communication channels, enhancing the school's image and reputation.
Holistic Approach to Constituent Engagement: The advancement model allows for a more holistic approach to engaging constituents, from prospective families to alumni, fostering stronger relationships and a deeper sense of community.
Data-Driven Decision Making: Integrating data and analytics across departments can provide valuable insights into constituent behavior and preferences, informing more effective strategies.
Cons:
Potential for Silos: If not managed carefully, the advancement model can create internal silos within the larger department, hindering communication and collaboration.
Blurred Focus: Combining diverse functions can sometimes dilute the focus on individual areas, such as fundraising or alumni relations, potentially impacting their effectiveness.
Leadership Challenges: Leading a multifaceted advancement team requires a unique skill set and a leader who can effectively manage diverse functions and personalities.
Resource Allocation: Balancing resources across different areas within the advancement department can be challenging, potentially leading to competition for funding and attention.
Resistance to Change: Implementing the advancement model may encounter resistance from staff who are accustomed to traditional departmental structures.
Considerations for Schools:
School Size and Complexity: The advancement model may be more suitable for larger schools with greater resources and more complex organizational structures.
Culture and Values: The model should align with the school's culture and values, particularly its approach to collaboration and communication.
Leadership Capacity: The school must have a strong leader in place who can effectively manage a unified advancement team.
Strategic Planning: The advancement model should be integrated into the school's strategic plan, with clear goals and metrics for success.
IndySchool Consultancy Can Help:
We offer expertise and guidance to schools considering or implementing the advancement model, including:
Recruiting and onboarding a talented Director of Advancement, Director of Enrollment Management, and Director of MARCOM
Assessing the feasibility and fit for your school
Developing a strategic plan for advancement
Providing professional development and coaching for advancement staff
Conclusion:
The advancement model can be an effective way to enhance constituent engagement and strengthen a school's overall effectiveness. However, it's essential to carefully consider the potential pros and cons, as well as the school's unique context, before implementing this model.
Contact IndySchool Consultancy to learn more about how we can support your school's advancement efforts.